MUReview is doing a little experiment. Admittedly we should have tested this…but…well…kids.
We are here today at the Times Center for the Hasbro Toy Fair Event. We are waiting for the show to start and checking to see if this is gonna work. Hopefully, it turns into a Liveblog. If it doesn’t, just know that they gave out a little bag of donuts on the way in…may be the best little donuts, or any donuts for that matter.
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Thanks everyone for reading, hope you had fun!!!
Aaand wrapping it up. There was a link to buy Wave 1 40th…I’m gonna share that later.
The sculpt is gorgeous, the hair and beard look great, robot hand!
Now they are talking about Episode VII Luke (Force Awakens Luke)…and now, we get to see….. yep, Luke is on his way.
Force Friday II is 9/1/17. FFII will be in support of this years…what’s it called? Right, Last Jedi, Episode VIII.
Exclusives now, Walmart, AT-ST, 3.75 black series figures, Boba, OPonda Baba, Sand Trooper, Target gets AT-aCT Driuver, Entertainment Earth gets an R5-D4 in 6 inch Black Series.
Second Centerpiece shown, Darth Vader, close look shown. Vader is presented in an action, force push pose, laser blasts light up, the door frame he just cut through lights up, stand also allows for addition of 6 inch figures. The plan is to do a few per year.
Moving on to The Black Series Centerpiece. A lot of Centerpiece came out of fan feedback. Bringing a dynamic pose in an environmental diorama. It lights up, the base can “accept” 6 inch figures. (it has figure stand pegs).
Marketing side, Hasbro will collaborate with Stupid Buddy Studios (Robot Chicken), action figures, stop motion, collaberation.
This is the biggest Star Wars Nerf Blaster ever made. Also for the 40th, 40th Anniversary Star Wars Monopoly. Classic Art, premium pieces.
Now showing the First Order Storm Trooper Mega Blaster. Also debuted earlier this week.
Now shown, the Poe Dameron Helmet debuted earlier this week. It’s beautiful, it also has surround sound… no voice changer. Being Demonstrated by Andy. When you activate the helmet with speech, movie sounds and phrases play. The blast shield / goggles come down from the helmet.
Also coming, Force FX Lightsaber for Obi-Wan, it gets all the bells and whistles.
Wave 2, Chewie, C-3P0, Stormtrooper, Death Squad Commander, Jawa, Sand People. Also, X-Wing Pilot Luke.
The face sculpt of 6-inch Leia has been updated for the 40th anniversary, because HASBRO LISTENS TO THEIR FANS!
The first wave of the vintage card back treatment wave, Ben-Kenobi, Princess Leia, Han Solo, R2, Luke Skywalker, all hit in April with the pack.
Hasbro is working to update the early bird pack, the 40th Anniversary Legacy Pack. Foot holds for all figures. Vader will come with this new “early bird” pack.
Sillouhette shown now, Imperial Death Squad Commander. The inspiration for the Dark Helmet….helmet.
The Jawa question, cloth or molded? They went molded with twin ion blasters.
Looks like a 6 inch Jawa is coming.
We are going to be treated to a bunch of 40th anniversary stuff, but today is only the beginning of a monumental year.
This year, Hasbro is showing off images from the hasbrotoypic challenge.
The team is thankful to have us as fans, blessed
Big thank you to Hasbro for the Wi-Fi password that fundamentally made this presentation possible. Just wanted to put that out into the universe.
Big year for Star Wars, presented by Steve Evans, Andy Ochiltree.
The brand team is toasting Star Wars 40th with blue milk. I kinda want some blue milk.
Next up, Star Wars.
Hana Zuki premiered in January, next episodes will debut with the next full moon. Hana Zuki is a moon flower tasked with saving the world from a dark force. We get a clip of the show now.
We meet Windy Whistles and Bow Hot Hoof. Applejack is included and we will meet Bright Mac, Pear Butter, we also see Old Gran Pear. And now a clip!
We are getting a sneak peak of My Little Pony, Friendship is Magic Season Seven.
I just want to congratulate myself and MUReview, it’s great to finally liveblog and welcome me to 2007. Sorry for the delay!
Next up, My Little Pony. Kristen and Megan take the stage.
That was almost it for MArvel LEgends, but now they are teasing Netflix Daredevil Legends, finally, Daredevil! Elektra! Fall 2017, will look great with Jessica Jones and Punisher.
Walgreens has already gotten / is getting 6 inch Sue Storm / Herbie, another Walgreens exclusive from Fantastic Four, Six Inch Human Torch.
Target gets a Thor Ragnarok two-pack. Also, some MArvel Vs Capcom Infinite Love.
Target will get a black suit Spidey in 12-inch scale! pretty!
Walmart gets an exclusive baby Ravager Groot – 10.5 inches, shoulders and head moves.
6 inch Legends Groot…and holy moly. Have to buy it again. a 3.75 Guardians Comic deco pack, Star Lord is unmaksed. Walmart exclusive, Ultimate Spider-Man / Vulture battle set in six inch.
Toys R Us 2 pack Dark Phoenix and Cyclops. Cyclops is classic deco, Phoenix is a new build. 6-inch Legends box set of A-Force. 6 figures!
2017 exclusives…Amazon, Sinister Six 3.75 classic pack. Vulture, Kraven, Mysterio, Doc Ock, Electro, the whole six, vintage card style, amazing!! IT’s a box set. For Toys R Us. Mary Jane and Peter Parker 2-pack, 6 inch. All new all different Spidey.
Star-Lord mask, Thor Hammer, both available at Amazon for preorder now. Entertainment Earth is taking pre-orders for the Ego / Star-Lord 2-pack.
The Thor Hammer is equipped with voice recognition. When you activate the hammer, whisper worthy into it, the Odin symbol will light up!
Legends Role Play up now, last year, sword and shield, we’ve announced the Thor Hammer, full theatrical scale, full detail. Also a Star-Lord mask, that has bluetooth and will play music on internal speakers.
6 inch discussion is done, moving on to 12-inch. Spider-Man has interrupted the show to give a nod to his figure. 3 new 12 inch coming. Deadpool. Thor 12 incher is coming, he’s got a few heads, a few Mjolnir’s, powered up, powered down. Then, Hulk. Hulk is 14.5 inches tall. Looks like he will have at least 2 heads.
Lady Thor in 6-inch in 2017.
Funny, that doesn’t look like a planet. He is available as part of a two-pack with Star-Lord. Jane Foster Thor is being teased…
Kurt Russel’s Ego, displayed. Woohoo! It’s official!
This Rocket is loaded with articulation, ankles, knees hips, torso, alternate head, and this is the only place to get Ravager Groot. Yondu, already out, love him. now shown, Nebula and Mantis (build a figure).
Adam Warlock will come with an alternate Magus Head!! NOW I NEED TWO!!!!! Revealing movie figs for wave 2, Star-Lord in his long coat (so not comic), Gamora in her new costume, blaster, swords, Drax (wave 1, already out, just a reminder), Baby Groot and Rocket, movie decko, adorable.
New bad guys, Tombstone and The Beetle we’ve been waiting for for four times. 6 inch movie packs coming, Iron Man and Spider-Man. Iron Man suit is the “new one”. Guardians Summer Wave! Deaths Head II, Adam Warlock! Ex Nihilo. This Wave…I must have it.
Cosmic Spidey comes unmaksed and Captain UNiverse head. 3 versions really.
If you are reading along, I’m happy to have you and glad this is working. Spidey – 6 inch. Reveals. Marvel Now Moon Knight, Cosmic Spider-Man. Breath…can’t breathe…too exctied. They are downstairs. Pictures tonight. Moon Knight has kncule moonerangs.
6 inch Spider-Man, a Homecoming Spider-Man, a hoodie and goggles Spider for wave 2, it’s the movie wave. Vulture is a stand along figure, his wings are BAF. It’s 23 inches in width. 12 points of articulation.
First up 3.75 movie packs, already revealed, Strange and Astral Strange, Yondu and Star-Lord, Spider-Man and Vulture. Also a classic two pack, Shocker, and Amazing articulation Spider-MAn! Thor Ragnarok 2-pack coming in fall.
Spider-Man homecoming, The product line will feature new upgrades. A Spider-Man web wing role play item, web shooter, half mask, mask with expressive eyes. Announcing a 46″ tall playset, mega city, 5 levels.
Growing Groot is a 12 inch figure that can be extended up to 15 inches.
First up kid / movie lines. Growing Groot, dancing Groot, Music Mix Star-Lord – he’s a 12 inch figure, has a walkman, plays sounds, he has a cassette, put it in the walkman, it plays a tune. Dancing Groot is the young model groot, he plays songs, dances to your music and he’s about movie size.
This year, three movies, GotG 2, Spider-Man, Thor Ragnarok, also supporting animation, GotG, Spider-Man, Avengers, SHIELD, Defenders.
Ryan just hit Dwight’s Cap shield with a Thor hammer. Introductions, applause, they are my heroes.
Dwight and Ryan take the stage for MARVEL!!
This year is the 10th anniversary for the Transformers film Franchise. Congratulations Hasbro and Transformer movie team. On April 24th, Last Knight products hit shelves under the umbrella of the reveal your shield campaign. There is also a new Transformers filter on Snapchat, TODAY. That’s it for Transformers…what’s next?
Now we get to see a giant Transformer…the “giant flappy thing”, Dragonstorm, Mega Turbo Changer. One step transformation. He includes a new feature called Cyberfire. It will allow for lights and logos…
1 Spark will work with all characters in range, Bumblebee, Drift, Hound and more.
You take an All Spark cube, plug it into a transformer, and the Transformer will come to life with sounds and interactivity.
AllSpark Tech…new product line. The idea is to bring Transformers to life, fans can hold the AllSpark and power up .a Transformer.
Autobot Sqweeks, he’s a little scooter with a trailer. He’s like a whacky little Optimus Prime!
Megatron is being done in both Voyager and Leader class. They are showing the actual leader class figure, it’s very large. Very nice looking jet.
Hound is a Mercedes Unimod, movie accurate sculpt. These Transformers all look amazing.
Bumblebee ..is stunning. Beautiful Camaro sculpt. We also get Drift, Crosshairs, Megatron will turn into a jet.
The series this year is the Premier Edition. The First Knight, Steelbane, a new character. He’s a knight and a dragon. Dinobot Slug is back, metalized echo, Slash, Strafe, Grimlock also shown. Really nice knight deco. Brand new Voyager Class Scorn.
Ben Montanno is back to discuss.
Now on to Transformers The Last Knight.
For Rescue Bots, the Optimus Prime Race Track Trailer. Prime is 15 inches tall, the track is 3 feet long.
Ultra Bee is made of Bumblebee, Strongarm, Sideswip and Grimlock. Menasaur is made of the Stunticons, we get two though, Galvatronus, made of Cyclonus, Cyberwarp, Treadshock, Skyjack and Riot Gear.
It’s all been leading up to this, Combiner Force, Season 3, the Autobots will face Menasaur. It’s up to Team B to fight him. We get a look at the Ultra Bee Combiner…it’s Bumblebee as a combiner!
We are being treated to the new show intro. So colorful and it’s nice to see Prime hanging around.
Next up, Transformers Robots In Disguise.
Down to Optimus Prima and Death Sars, Optimus Primal is the new Fan Voted Prime.
The Autobot leader is chosen by the Matrix of leadership, but Hasbro is happy to put it in the fans hands. After round one, 4 leaders are left, Ultra Magnus Optimus Prima, Star Saber, Unknown Evil. Star Saber is out. Ultra Magnus is out…. the leader…seems like he’s being revealed now.
We are getting a sneak peek at Power of the Primes. The slide features the Choose The Next Prime from the fan vote.
“The eating feature was really a big deal for us” is a thing they just said about a Transformer (Trypticon).
The attention to detail in Trypticon “it makes it feel like it’s a city that’s alive”. He’s over 20 inches. Comes with Full-Tilt and Necro.
I really want to find Hot Rod on a shelf somewhere. Ah ok, I see where Trypticon fits into this video. The video loaded up all of the transformers around a base…the base…Trypticon. He’s massive, will dwarf Devastator? Maybe?
Fan vote winner, Trypticon was sent out to share last night and we get to see pictures soon, and now the brand team is talking about it. Trypticon gets his own video with dramatic music…ah no it’s a full line video. Still cool.
Siege on Cybertron is a strength set – Thunderwing, Pounce, Metalhawk, Tidal Wave, and Magnus Prime!
Titans Return will include collection packs, Chaos on Velocitron. Emphasis speed (on planet Velocitron). Rodimus Prime / Fastlane, Nautica, Laser Prime, Quickswitch all part of the set.
Overlord includes a base mode, his chest opens up, you can store masters.
Leader Class WavE 3 – DECEPTICON Overlord with Dreadnaut.
Wave 3 Voyager – Blitzwing with HAzard. Another Triple Changer.
Windblad with Scorchfire, Murk with Octone (Voyager Class). Triple Change!
Wave 3 – Flamaeout / Twintwist
Gatorface, Krok, Freezeout / Topspin, Chasm / Qauke, Flintlock / Sergeant Kup , Convex / Perceptor for deluxe wave 2
Seaspray debuted to applause for Wave 3.
Titans Return wave 2, Ramhorn, Roadburn, Cosmos!
Starting with Generations. Centered on Prime Wars trilogy, 2017 goes into phase 2, Titans Return, 2 is 2018 Power of the Primes. This chapter will hit in 2018, so we won’t see a lot of that today, but…Trypticon?
The presentation will cover all skus of Hasbro, now on stage John Warden and Ashley Creeden (I think, I may have misheard)
The teaser video has already shown movie Bumble Bee vs show Soundwave. Movie Prime, Movie Megatron, lots of applause. Arcee!!
This game will allow Transformers from all generations of the franchise in a single game. As the game’s commander you assemble with Optimus prime to recruit transformers and fight. Strategic gameplay, 1V1. Download worldwide in spring 2017.
Kicking off is a sneak peek of Transformers Forged to Fight from Kabam. It’s the first game to bring together the complete history of Transfomrers as a franchise.
Remember folks, no photos till later.
Right on with the show, Ben, the head of the Transformers brand team will talk us through Transformers.
Remember when you are talking about Hasbro today hasbrotoyfair
The presentation just kicked off with a medal presentation. Hasbro is discussing some revisions to the format, a skinnied down crowd from last year was intentional.
Things are getting started here….
1:17, the event is scheduled to begin at 1:30, stay tuned.