Fantastic Four Dog Tee by Fetch available at PetSmart

Marvel swings into the pet stores for the first time with a Super Hero inspired pet program that’ll power up any pooch. Through a new licensing agreement with Fetch…for cool pets!, a unique line of Marvel Super Hero inspired pet toys, apparel and accessories is available at PetSmart, the largest pet specialty retailer, right now.

The line debuted in March 2012 and features a wide array of Marvel-themed pet products for dogs including toys and apparel. Additionally, a wide assortment of aquatic products will follow shortly after and all will be available in PetSmart stores in the United States, Canada and Puerto Rico as well as online at

PetSmart, Marvel and Fetch…for cool pets! will support the Marvel Super Hero pet program with an impactful marketing campaign.  Highlighting the campaign will be in-store signage, online promotions and a sweepstakes exclusively for PetSmart Facebook fans on

Spider-Man Black Bandana by Fetch available at PetSmart

“Marvel Super Heroes are a family affair and therefore, should include the family pet,” said Jamie Kampel, Director of Licensing, Marvel Entertainment. “As we continue to look to expand the presence of the Marvel brand to new product and retail venues, the pet category is a natural extension. Fetch has developed a truly unique line, and having PetSmart on board as our premiere retail partner will enable us to make a huge statement for the Marvel brand in the pet category.”

Steven Shweky, President of Fetch…for cool pets! added, “Fetch is approaching licensing from a different direction. Instead of using brands that would typically only appeal to children, Fetch has licensed brands that resonate with the ‘pet parent.’ Marvel is the perfect brand to reflect our approach.”

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