HASBRO DELIVERS INNOVATIVE AND “MUST HAVE” TOYS FOR THE HOLIDAYS
Global Branded Play Company Delivers New Ways to Play with its Popular Brands
PAWTUCKET, R.I. – November 14, 2012 – Home to many of the most well-known and beloved toy and gaming brands
such as TRANSFORMERS, MONOPOLY, MY LITTLE PONY and PLAY-DOH, Hasbro, Inc. (NASDAQ: HAS) announces
highlights of its toy and gaming offerings for the 2012 holiday season today.
Hasbro has been making kids smile for generations with innovative, trendsetting toys and games. In 2012 Hasbro
continues the tradition of delivering fun in a variety of ways with new technologies that give families new ways to
play. Many of Hasbro’s engaging new products are featured in top “must have” toy lists for the holidays including
the return of FURBY! The wildly popular sensation is back and blends new interactive programming and robotic
engineering to create a magical toy experience for the modern child with app integration and cutting edge tech
features. The NERF brand is also making holiday wish lists with its newly designed NERF N-STRIKE ELITE line,
including the HAILFIRE blaster, featuring all new engineering for the farthest flying darts yet, blasting up to 75 feet!
For the ultimate gaming experience ‘brought to life,’ Hasbro has re-imagined the revolutionary LAZER TAG blaster
system, combining the power, precision and excitement of live-action blaster battles with the high-action, strategic,
augmented reality gameplay of traditional video games.
“Hasbro’s impressive lineup of toys and gaming experiences continues to offer families tremendous fun, led by
innovation across our wide portfolio of well-known brands this holiday season,” said John Frascotti, chief marketing
officer, Hasbro, Inc. “Our brands are delivering engaging play experiences to consumers around the world as are our
products based on some of today’s hottest licensed properties from MARVEL, Lucasfilm, ONE DIRECTION, and ZYNGA.
Retailers and industry experts agree with many of our products featured on ‘must have’ toy lists including the re-
introduction of FURBY, the NERF N-STRIKE ELITE HAIL-FIRE blaster and many others.”
The following are highlights from Hasbro’s 2012 lineup of holiday toys and games:
The boys from global pop phenomenon 1D are headed in a new direction: collectible figures! Directioners can bring all
the fun of 1D off the stage and into their home this summer with an exciting collection of five figures sculpted in the
likeness of each 1D member. Fans of the band can collect Harry, Liam, Louis, Zayn and Niall figures, each standing 12
inches tall and sporting stylish clothes inspired by real outfits worn by the guys. Each sold separately. Ages 5 years &
up; Approximate Retail Price: $19.99. The 1D Dolls from Hasbro have been named a top holiday toy by Toys “R” Us.
ANGRY BIRDSTM STAR WARS® AT-AT ATTACK BATTLE GAME
New from Hasbro – the ANGRY BIRDS STAR WARS app comes to life! The new line of Hasbro toys captures all the
launching and destroying fun of the app in physical form and features your favorite STAR WARS characters re-
imagined as high-flying ANGRY BIRDS and villainous pigs! Stack, launch, and destroy with the AT-AT ATTACK BATTLE
GAME, which includes 21 blocks to create the signature AT-AT, a LIGHTSABER LAUNCHER and 12 ANGRY BIRDS
STAR WARS figures — including two that are exclusive to this set! Players can also unlock ANGRY BIRDS STAR WARS
content in-app with a special code in each pack. Approximate retail price: $39.99; Ages: 5 & up.
BABY ALIVE BABY WANNA WALK Doll
This baby loves to walk! The BABY ALIVE BABY WANNA WALK doll learns to take her first steps with her mommy’s
help, and with encouragement and practice she’ll really walk on her own! This adorable little girl speaks more than 40
interactive sounds and phrases, telling mommy “I wanna walk” and asking her to “hold my hands, please!” the BABY
WANNA WALK doll recognizes when she’s walking with her mommy or all by herself, and may excitedly shout “Look
at me, I’m walking!” She’ll even ask for help if she takes a tumble! The BABY WANNA WALK doll can walk on most
smooth surfaces and low pile carpet. Learning to walk has never been so much fun. Includes four “AA” temporary
batteries. Four “AA” replacement batteries required. Ages 3 & up; Approximate Retail Price $54.99. The BABY ALIVE
WANNA WALK Doll from Hasbro has been named a top holiday toy by Toys “R” Us and Walmart.
BEYBLADE: METAL FURY DESTROYER DOME Set
Battle for full 360-degrees of dominancy in the BEYBLADE: METAL FURY DESTROYER DOME set. Watch as the
BEYBLADE: METAL FURY tops perform as never before and battle in mid-air! This epic arena features an innovative
spherical design, taking BEYBLADE battles to the next dimension, and adding a whole new element to every battle!
The set includes two BEYBLADE: METAL FURY tops, two spin tracks, two launchers and the DESTROYER DOME arena.
The DESTROYER DOME set also includes two collector cards that may be used to battle other Beybladers online at
BeybladeBattles.com. Each sold separately. Ages 8 years & up; Approximate Retail Price: $39.99. The BEYBLADE:
METAL FURY DESTROYER DOME set has been named a hot holiday toy by Kmart, Target, Toys R Us and Walmart.
BOP IT! SMASH Game
Are your reflexes faster than the speed of light? New BOP IT! SMASH tests your skill and competitive nature as you
attempt to time it right and smash the light. This fast action, reaction skill game asks players to trap a rapidly moving
light in the center of the game by quickly smashing the ends of the game together. The closer the light is to the
center, the more points you score. Recommended Age: 8 and up; Approximate Retail Price: $19.99; Players: 1 or
more. The BOP IT! SMASH game has been named a hot holiday toy by Target.
Children will be wowed this fall when they meet the FURBY creature, the adorable new plush friend that appears to
develop a distinct personality based on the way kids play with it. Through a combination of interactive programming
and robotic engineering, Hasbro has created a ‘magical’ creature with ‘A MIND OF ITS OWN.’ Emotional and
unpredictable, FURBY will let kids know how it feels through a series of animations displayed in its expressive LCD
eyes and the more kids play with FURBY the more FURBY changes. When children first bring FURBY home it will
speak FURBISH and the more FURBY interacts with its owner the more English it will start speaking. Each FURBY
can also recognize another FURBY; place two side-by-side and they will interact, including dancing together to the
same tune or having a conversation. For additional interactive FURBY fun, owners can download the free FURBY App
for iPhone, iPad and iPod touch, available on the App Store. Using the FURBY App, children can virtually feed their
FURBY, access a FURBISH-to-English dictionary, and use the FURBISH to English translator. At launch, FURBY will
be available in six vibrant colors with four more fun colors available by the end of the year. Visit furby.com for more
FURBY fun. Four “AA” batteries are required and not included. Ages 6 years & up; Approximate Retail Price: $59.99.
FURBY has been named a hot holiday toy by Kmart, Kohl’s, Target, TimetoPlayMag.com, Toys “R” Us and Walmart.
FURREAL FRIENDS BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY
The magic of BUTTERSCOTCH PONY returns with the introduction of the newest darling pony in the FURREAL
FRIENDS family – BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY pet, a miniature filly to cuddle and care for!
BABY BUTTERSCOTCH pony comes to life via animated facial expressions and lifelike pony sounds. The BABY
BUTTERSCOTCH pet responds to you by moving her head, blinking her eyes, moving her ears and letting out a
sweet whinny to show her excitement. Her soft, poseable legs make the BABY BUTTERSCOTCH pony perfect for
cuddling…nuzzle with her and she will nuzzle right back! BABY BUTTERSCOTCH pony will gently snore as she drifts off
to dreamland while snug in your arms. When this adorable pony is hungry, girls can feed their BABY BUTTERSCOTCH
pet her carrot and she’ll happily nibble on her treat. Pet the sensors on her back or face and BABY BUTTERSCOTCH
pony responds with happy neighing sounds and lifelike movement. BABY BUTTERSCOTCH pet comes complete with
her carrot treat and brush. Includes four “C” demo batteries. Four “C” replacement batteries required. Ages 4 years &
up; Approximate Retail Price: $119.99.
KOOSH SOLAR RECON ball launcher
Guard the galaxy with glow-in-the-dark blasting power and awesome sounds and lights! Feed the KOOSH balls
through the top of the KOOSH SOLAR RECON ball launcher and watch as the LED lights brighten and charge the glow-
in-the-dark KOOSH balls for awesome glow in the dark blasting effects! Kids can hear the ball launcher powering-
up, firing and going back into stand-by mode, so they can be prepared for their next adventure. Includes four glow-
in-the-dark KOOSH balls. Requires three AA batteries, not included. Ages 4 years & up; Approximate Retail Price:
$26.99. The KOOSH SOLAR RECON ball launcher has been awarded the National Parenting Center Seal of Approval.
KRE-O TRANSFORMERS DESTRUCTION SITE DEVASTATOR Set
Builders can take control of the most feared DECEPTICON weapon on Earth with the KRE-O DESTRUCTION SITE
DEVASTATOR set. A simple construction site becomes the scene of the ultimate Transformers face-off between
AUTOBOTS and the DECEPTICON’s secret weapon of destruction, DEVASTATOR. Offering multiple builds in one, fans
can create four construction vehicles including a crane and bulldozer, deconstruct the vehicles to create four different
robot figures, or combine all vehicle builds together to form one of the largest and most epic enemies of the AUTOBOT
world, the CONSTRUCTICON DEVASTATOR character, complete with wrecking ball and spinning auger accessories.
Set includes 590 KRE-O bricks and six unique KREON figures. Ages 8 years & up; Approximate Retail Price: $79.99;
Available: Fall 2012.
LAZER TAG 2 BLASTER Set
Get into the game with the ultimate LAZER TAG 2 BLASTER set, brought to you by the makers of the NERF brand. Set
includes two LAZER TAG blasters. For enhanced augmented reality gameplay, simply download the free LAZER TAG
app to an iPhone or iPod Touch device and then connect the device to the blaster to activate the immersive gaming
experience. When in multi-player mode, blasters are equipped with a virtual firing range of more than 250 feet and
an on-screen ‘Heads Up Display’ which, for the first time with LAZER TAG, allows players to see the lazer and keep
track of their gear and remaining power. In the solo campaign, the blasters provide a view of the augmented reality
targets and enemies in the area. Performing well in combat and mastering levels will increase players’ stats on a
virtual leaderboard, as well as unlock upgrades for attacks, missions, gear and firepower. Game may be played in
single-player mode, or in multi-player mode with up to 24 people. Players can also play LAZER TAG without a device
using the blaster’s classic multi-player mode. Each blaster requires 6 AA batteries, not included. Ages 8 years & up;
Approximate Retail Price: $69.99.
LITTLEST PET SHOP Entertainment Pack
The LITTLEST PET SHOP Entertainment Pack includes six pet friends from the all-new animated series Littlest Pet
Shop, created by Hasbro Studios and will begin airing on The HUB TV Network beginning on November 10 at 11 a.m.
EST! Girls will love acting out their own imaginative LITTLEST PET SHOP adventures with these adorable new pet
personalities. Ages 4 & up; Approximate Retail Price $16.99; Available at Walmart and on HasbroToyShop.com.
MARVEL THE AVENGERS S.H.I.E.L.D. HELICARRIER
Earth’s Mightiest Heroes need Earth’s most amazing vehicle! Straight out of the blockbuster film MARVEL’S THE
AVENGERS, this mobile battle station features launching projectiles and an incredible scale—at more than 3 feet long,
it’s the largest MARVEL vehicle ever created by Hasbro, with space for more than 30 3.75-inch MARVEL action figures!
(Figures sold separately.) Approximate Retail Price: $69.99; Ages: 4 & up.
MARVEL THE AMAZING SPIDER-MAN MEGA WEB SHOOTING SPIDER-MAN
“Spin a web” with Hasbro’s biggest SPIDER-MAN action figure yet! Based on the blockbuster movie THE AMAZING
SPIDER-MAN, this 13-inch figure is the ultimate in webshooting power: Watch as the motorized web shoots out of
SPIDER-MAN’S wrist, then retracts and shoots out the other wrist, all with cool web slingin’ SFX! It’s truly amazing!
Batteries not included. Approximate Retail Price: $29.99; Ages: 5 & up.
MONOPOLY MILLIONAIRE Game
Live Like a Millionaire with the new MONOPOLY MILLIONAIRE game. For the first time, the first person to earn a
million dollars in the game wins! As you accumulate wealth in the game, you upgrade your mover – you may start
off with a paper airplane, but you’ll be flying a private jet before the end of the game. The high-end-themed board,
stacks of cash (instead of single bills) and lifestyle cards will introduce players to a luxury-themed MONOPOLY
experience. Recommended Age: 8 and up; Approximate Retail Price: $19.99; Players: 2 to 4. The MONOPOLY
MILLIONAIRE game has been awarded The National Parenting Center Seal of Approval and has been named a hot
holiday toy by Walmart.
MY LITTLE PONY PONY PRINCESS WEDDING CASTLE Playset
There’s a royal pony wedding in EQUESTRIA, and you’re invited! PRINCESS CADANCE pony and her charming groom
SHINING ARMOR are ready for the big day in the PONY PRINCESS WEDDING CASTLE playset. PRINCESS CADANCE
looks stunning as she makes her grand entrance down the regal magenta staircase, surrounded by her animal friends.
After the wedding, the bride can enjoy a relaxing ride on the moving swing. A pony event wouldn’t be complete
without a sweet treat, and PRINCESS CADANCE has an exquisite tiered cake to share with her guests. The MY LITTLE
PONY PONY PRINCESS WEDDING CASTLE playset features exclusive 3-inch figures of PRINCESS CADANCE and
SHINING ARMOR, only available in this playset. Ages 3 & up; Approximate Retail Price $34.99. The MY LITTLE PONY
PONY PRINCESS WEDDING CASTLE playset has been named a hot holiday toy by TimetoPlayMag.com.
NERF N-STRIKE ELITE HAIL-FIRE Blaster
Boasting an unprecedented capacity for up to 144 darts, the N-STRIKE ELITE HAIL-FIRE blaster unleashes an
unrelenting, unwavering, unforgiving stream of N-STRIKE ELITE darts, traveling up to a full 75 feet. The HAIL-FIRE
blaster features a groundbreaking revolving clip carousel, with slots for up to eight clips of any size, taking N-STRIKE
play to a whole new level. Simply fire all the darts from one clip, and then advance to the next loaded clip with just
the pull of a handle. The HAIL-FIRE blaster features semi-automatic motorized blasting power and includes four N-
STRIKE ELITE six-dart clips and 24 N-STRIKE ELITE darts. Additional darts and clips sold separately. Requires 4 “AA”
batteries, not included. Ages 8 years & up; Approximate Retail Price: $39.99. The NERF N-STRIKE ELITE HAILFIRE
blaster has been named a hot holiday toy by Kmart, Target, TimetoPlayMag.com and Walmart.
NERF FIREVISION SPORTS Football
No sunlight? No problem. The NERF brand brings fans a completely new way to play with its sports gear in 2012
with the introduction of FIREVISION technology, an innovative enhancement featured in the debut FIREVISION
SPORTS collection which allows for play in both daytime and dusk. To turn up the heat on throws and catches, users
simply put on the FIRE FRAMES eyewear and flip the switch on the bridge to see reflective graphics and skins on the
FIREVISION SPORTS products. Only those wearing NERF FIREVISION FRAMES eyewear will be able to see the action
once the lights are out so put on the FIRE FRAMES eyewear and turn on the switch to see the NERF FIREVISION
SPORTS Football soar. Set includes one FIREVISION SPORTS football and two pairs of FIRE FRAMES eyewear. Ages 6
years & up; approximate Retail Price: $19.99.
PLAY-DOH CANDY CYCLONE Playset
Create colorful PLAY-DOH candy concoctions with the new CANDY CYCLONE playset! The amazing gumball machine
mechanism mixes PLAY-DOH compound and cranks out perfectly molded “gumballs”. Watch as the PLAY-DOH
gumballs roll down the spiral ramp into the bowl quickly and colorfully! Kids can pop the “gumballs” into the EZ Load
Extruder tool to create colorful PLAY-DOH licorice and lollipops or use the Press ‘n Mold Candy Maker tool to create
fun-shaped PLAY-DOH treats. This playset includes hours of open ended “candy” shoppe play that will keep kids
coming back for more! Set includes four 2-ounce cans of PLAY-DOH compound – enough to make over 50 PLAY-DOH
gumballs! Adult assembly required. Ages 3 years & up; Approximate Retail Price: $19.99. The PLAY-DOH CANDY
CYCLONE playset has been awarded the National Parenting Center Seal of Approval and has been named a hot holiday
toy by Kmart.
PLAYSKOOL ROCKTIVITY WALK ’N ROLL RIDER
“Walkin’ on the Sun” and more fun pop songs encourage little ones as they cruise along with this brightly colored
PLAYSKOOL walker. When baby stops moving, the music stops too, so little ones will want to keep on walking! When
tots are old enough, parents can easily convert the walker to a ride-on motorbike by flipping down the seat into a
locked position. While sitting, kids can turn the key to rev the engine, honk the horn and interact with the dashboard
to hear encouraging phrases and music like “Life is a Highway.” Choose between a blue or pink version, each sold
separately. Requires two “AA” batteries, included. Ages 9 months & up; Approximate Retail Price: $44.99.
SESAME STREET FLYING SUPER GROVER 2.0
This motion-activated Super Grover 2.0 character comes to life when kids pick him up and “fly” him around the room.
His arms will rise as if he’s flying and he will let children know whether he’s “Going up” or “Going down!” Complete
with soaring sounds and silly phrases, little ones are sure to fall in love with this furry superhero. Includes two “AA”
temporary batteries. Two “AA” replacement batteries required. Ages 2-5 years; Approximate Retail Price: $29.99.
The SESAME STREET FLYING SUPER GROVER 2.0 toy has received a Platinum Award from the Oppenheim Toy
Portfolio and has received a Toy of the Year Award from Family Fun magazine.
STAR WARS FIGHTER PODS
Micro heroes, mega battles! Iconic STAR WARS characters get a collectible new gaming twist, as players use Fighter
Pods to knock down as many figures as possible. Spin, Launch or Roll your Pod into battle…even connect your Pods
together or place your figures on top or inside of them for extra “power”! More than 100 STAR WARS FIGHTER PODS
figures available in a unique new style from all six STAR WARS films and The Clone Wars animated series—collect
them, set them up and knock them down in head-to-head battling play! Each set sold separately. Ages: 4 & up;
Approximate retail price: $2.99-$19.99.
TRANFORMERS PRIME WEAPONIZERS Assortment
The TRANSFORMERS PRIME WEAPONIZERS Assortment contains all new TRANSFORMERS PRIME-styled figures from
Hasbro Studio’s hit TV Series in a larger scale. With a huge weapon reveal in both robot and vehicle mode as well as
lights, TRANSFORMERS PRIME WEAPONIZERS is the ultimate Prime figure. With four modes including robot, vehicle,
robot with pop-up weapons and vehicle with pop-up weapons, TRANSFORMERS PRIME WEAPONIZERS are the ultimate
in TRANSFORMERS conversions. Complete with lights, each action figure, including BUMBLEBEE and OPTIMUS PRIME,
is sold separately. Ages: 5 & up; Approximate retail price: $29.99.
TWISTER DANCE Game
As seen in the “Till the World Ends (TWISTER REMIX)” video feat, Britney Spears, TWISTER DANCE combines today’s
best dance music with the iconic TWISTER spots. TWISTER DANCE gives girls a new, fun way to learn moves to
today’s hottest dance songs! TWISTER DANCE includes a custom TWISTER remix of “Till The World Ends” by Britney
Spears, as well as an exclusive TWISTER DANCE song called “Caught Up in a Twister.” Girls can get psyched to rock
out to today’s most popular music by such artists as Ke$ha and Willow Smith while moving their feet to the colored
spots on the floor that coordinate with the multi-colored LED lights on the Dance console. Plus, players can rock the
spots to their own music choices by connecting any mp3 player to the Dance console, challenging themselves and
their friends with new and different songs every time they play. Recommended Age: 8 and up; Approximate Retail
Price: $34.99; Players: 1 to 2. The TWISTER DANCE game has been named a hot holiday toy by Kmart.
WORDS WITH FRIENDS Game
Get ready to play Zynga’s digital WORDS WITH FRIENDS game face to face! Players take turns placing tiles onto the
game board, building upon opponents’ word creations with their own. Bonus spaces such as Double Word or Triple
Letter let you rack up even more points and the player with the highest word score at the end of the game wins! The
WORDS WITH FRIENDS game also includes a bundle of digital features to enhance your WORDS WITH FRIENDS online
or mobile game experience, including Word-O-Meter, The Count and Tile Pile. To access the digital features, you
must be 13 years or older and have a valid WORDS WITH FRIENDS account on Zynga.com or Facebook. Additional
terms and conditions apply to digital features offer. Recommended Age: 13 and up; Approximate Retail Price: $19.99;
Players: 2 to 4. The WORDS WITH FRIENDS game has been named a hot holiday toy by the Toy Insider.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range
of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers
with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE
PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television
programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company’s deep commitment to corporate
social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named
one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate
Citizens.”Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.