It’s that time of year again, the time when San Diego explodes into a ball of white-hot fire, and Diamond Select Toys is planning to be at the center of that fire! Once again, DST will set up shop at Comic-Con International, at the San Diego Convention Center, from July 8th through the 12th. They’ll be showing off new products and selling exclusive toys at booth #2607, as well as hosting panels, throwing parties and giving away cool swag! Read on for the details!

On Preview Night, July 8, be sure to stop by Booth #2607 first, to check out Diamond Select’s new setup, with larger display cases and a more navigable floor space. Exclusive toy products will be on sale (see a complete list here), as well as plenty of our regular releases, and many upcoming items will be on display! And if you’re looking for an in-stock, non-exclusive item that we don’t have in our booth, you’ll be able to order it from our website, right there on the show floor, and get free shipping!

On Thursday, July 9, Diamond Select Toys will kick off Comic-Con with a party at the DST Lounge, hosted by Taste and Thirst on Fourth, at 715 4th Avenue. Starting at 10:00 PM, the venue will be open to the public, and visitors can enjoy drinks and wings while surrounded by images from the world of Kevin Smith’s View Askewniverse, including a life-size backdrop of the Quick Stop from Clerks! If you can’t make it that night, come back for food, drink and photo ops all weekend!

Continuing the View Askew theme, each morning at 9:30, from Thursday July 9 through Sunday July 12, DST will give away a limited number of Mallrats promotional Minimates at booth #2607 – our first Mallrats product! Simply ask a DST team member, and they will let you know where in the booth they are being given out. But come by early, because they go fast!

Additionally, free full-size posters will be available on DST’s front table throughout the weekend, featuring artwork of Jay and Silent Bob, Back to the Future II and Aliens by our talented Minimates designers! A different design will be put out each day, so keep checking back to get them all. The information table will also be where you can pick up information cards about our online store and our two panel presentations.

Speaking of panels, here’s where you can get more info about what’s on the horizon, and ask your most burningest questions:

Minimates Mini-Figures: From Ant-Man to Zombies, Saturday, July 11, 1:30p.m. – 2:30p.m., Room 8

Chuck Terceira (President, Diamond Select Toys), Jason Wires (Prototype Painter) and Brian Felgar (Prototype Painter and Customizer) discuss what’s coming up for the toy line, including new series based on Marvel Comics, movies and animation, plus The Walking Dead, Gotham, Jay and Silent Bob, Back to the Future, Muppets and more! Zach Oat (Marketing Supervisor, DST) will moderate a Q&A, reveal new artwork, and award prizes for the best questions!


Diamond Select Toys Round-Up, Sunday, July 12, 3:00p.m. – 4:00p.m., Room 24ABC

Chuck Terceira (President, Diamond Select Toys), Adam Van Wickler (Gentle Giant Studios) and Jason Wires(Prototype Painter) discuss DST’s diverse product lines, from 7-inch Select action figures to electronic vehicles to role-play items to vinyl banks. Topics include Marvel Comics, The Walking Dead, PVZ, Jay and Silent Bob, Muppets, Ghostbusters, Gotham, DC Animated and more! Zach Oat (Marketing Supervisor, DST) will moderate a Q&A, reveal new products and award prizes for the best questions!

Have a question but can’t make it to the panels? Ask a DST staffer at the booth!

See you on the show floor! (Diamond Select Toys will see you there…MUReview will be staying home on a whole other coast…)

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