Hasbro reveals brand experiences at HASCON!

Hasbro reveals brand experiences at HASCON!

Hasbro announces below, all the amazing brand experiences you will see at HASCON 2017!!

 HASCON – Brand Experiences

The Premier Hasbro FANmily™ Event

Providence, Rhode Island | September 8-10, 2017


Immerse yourself in the world of Transformers where things are  “More than Meets the Eye”!  We take you behind-the-scenes through the latest entertainment from movies to animation to comics, and have fun with the latest toys, hearing from the designers themselves how they bring this amazing brand to life!  

Ready to roll out?  Highlights and hands-on experiences include:

  • Get up close to an epic collection of Transformers movie props
  • Meet and get your picture with Optimus Prime and Bumblebee costume characters
  • Photo Ops featuring statues of Optimus Prime, Bumblebee, Sqweeks, and more
  • Photo Ops with Camaro Bumblebee and the IMSA/NASCAR TRANSFORMERS: The Last Knight racing car
  • Hands-on play with the latest Transformers toys, plus previews of 2018 action figures and toys
  • historical products from the Hasbro Vault
  • Designer Archives featuring prototypes and imagery of never-before released toys


Plus, enjoy Transformers panels and VIP/add-on experiences, including:

  • TRANSFORMERS: THE LAST KNIGHT in the Making – the making of Transformers: The Last Knight with producer Lorenzo di Bonaventura and special guests
  • More than Meets the Eye – get a glimpse behind the scenes of the Transformers toy line  PETER AND FRANK SOUND OFF: The Voices of Optimus Prime & Megatron!          IDW – Transformers Comics: How Artists and Writers Bring Stories to Life           THE PRIME WARS TRILOGY: See the story come to life!
  • TRANSFORMERS Hall of Fame Dinner (add-on or VIP ticket purchase required)
  • TRANSFORMERS: The Last Night Movie Event (add-on or VIP ticket purchase required)



Welcome everypony!  Discover the magic of friendship with a behind-the-scenes look at the latest pony adventures in entertainment (can you say NEW MOVIE? Oh yeah!), character meet-and-greets, a ponification experience and much more!  Highlights include:

  • Meet and mingle with the Mane 6 and Spike costumed characters
  • Photo-ops with life-size movie ponies and scenes from My Little Pony: The Movie
  • Get ponified like your favorite character at the Ponification Station
  • Explore Equestria and take snaps, selfies, and pony pics
  • Play the most ponyriffic My Little Pony apps and games
  • Get a sneak peek of the latest MLP toys, along with rare treasures from the Hasbro Vault
  • Visit Pinkie Pie’s Sugarcube Corner, an exclusive MLP-themed café


Plus, enjoy these My Little Pony panels and VIP/add-on experiences, including:

  • The Making of My Little Pony: The Movie featuring Meghan McCarthy

The Voices of My Little Pony: Friendship is Magic

  • First Look at My Little Pony Season 8
  • My Little Pony Designer Q&A
  • My Little Pony Mane Event: Hall of Our FANmily Dinner (add-on or VIP ticket purchase required)
  • My Little Pony: The Movie Sneak Peek (add-on or VIP ticket purchase required)



Nerf Nation unite!  Get ready for  an awesome hands-on intense, most action-packed, and most definitely “Nerf-tastic” weekend ever created.  This is how we play!  

Look for these hands-on activities, and more:

  • Nerf Arena: The ultimate Nerf action in the inflatable Nerf arena
  • Demo the latest in Nerf Modulus Build-a-Blaster and Nerf Nitro along with lots of Nerf blasters in the test area
  • Demo Dude Perfect Smash football and Flying Disc Golf
  • Photo-Ops with life-size Nerf Modulus package and Nerf Nitro car
  • Go behind the blaster as we peak inside to see how they work
  • Visit the Nerf Rival test area (ages 14 and over)


Plus awesome panels and add-on experiences:

  • Selfies with Dude Perfect
  • Dude Perfect: Best Friends, a Panda, and Nerf: Join the dudes from Dude Perfect as they talk about their awesome collaboration with Nerf and show off the brand new Nerf Dude Perfect Signature Bow
  • Building Nerf – How the World’s Best Blasters Come to Life
  • Add-on purchase required: Hang with Dude PerfectMeet the dudes of Dude Perfect, enjoy some of the dudes’ favorite snacks, snap a selfie, and receive an autographed Nerf Dude Perfect Football


Immerse yourself in a MAGIC-filled weekend with tournaments galore, demos for those new to the game, and an array of life-size experiences:

  • Hands-on demos to with Wizards of the Coast staff to teach you the basics of Magic and highlight some of new cards and features of the latest sets
  • Roaming costumed MAGIC: THE GATHERING characters for memorable photo ops
  • Photo ops with mind-blowing MAGIC: THE GATHERING 3-D sculpts


Plus these in-depth panels:

  • Magic: The Gathering – 25th Anniversary Show: Join us as we celebrate Magic’s past and present and reveal exciting announcements for our future!
  • Blogatog Live! Join Magic: The Gathering’s Head Designer, Mark Rosewater, for a full hour of Q&A on all things Magic!
  • Magic: The Gathering Improv Show: Looking for some fun and maybe a few laughs? Watch as Wizards of the Coast’s very own improv artists and their buddies embarrass themselves for the enjoyment of our fans!
  • Live Art with Aleksi Briclot: Join Aleksi, the illustrator of Magic: The Gathering’s original five

Lorwyn Planeswalkers, as he does a live painting of Chandra Nalaar

Magic: The Gathering – Building the Worlds Best in Fantasy Gaming: Join creative directors from Dungeons & Dragons and Magic: The Gathering as they pull back the curtain on building some of the most iconic worlds in fantasy gaming



Grab your swords and spellbooks and get ready for an epic adventure! Dungeons & Dragons at HASCON offers everything you need to join the party and create stories you’ll be sharing for a lifetime.

Experiences include:

  • Join Dungeon Master extraordinaire Matthew Mercer as he leads a party of celebrity players through a fun-filled live D&D game on the HASCON main stage
  • Play through Tomb of Annihilation, our newest D&D adventure, at the D&D tabletop play area
  • Collect all the D&D loot, including the HASCON exclusive My Little Pony themed D&D Dice Tin
  • Meet our goblins in the Jungles of Chult at the D&D experience on the HASCON main floor



Yo Joe! Celebrate the 35th Anniversary of the launch of the Real American Hero story with a fantastic selection of brand experiences that pays tribute to this epic fantasy and toy line! 

  • Soak in a collection of G.I. Joe movie props including Firefly’s motorcycle, costumes, and more  Photo-Ops with life-size versions of the 1982 Snake Eyes blister card and 1964 G.I. Joe Action Soldier box!
  • Treasures from the Hasbro Vault features rare products and artifacts from the 1982-1994 product line,
  • Enjoy selections from our amazing collection of original G.I. Joe packaging


Plus, enjoy these G.I. Joe panels and VIP/add-on experiences, including:

  • Creating the World of G.I. Joe Characters – hear the stories straight from G.I. Joe Legends who created the characters that launched and evolved the story and toys
  • Creating the World of G.I. Joe Vehicles & Playsets – hear the stories straight from G.I. Joe

Legends who created this epic lineup from 1982-1994

  • I. Joe Legends Dinner: Join co-emcees and G.I. Joe authors Derryl DePriest and Dan Klingensmith for an intimate and entertaining evening event featuring one of the greatest gatherings of G.I. Joe Legends ever assembled! (add-on or VIP ticket purchase required)



The force is with us!  Come celebrate 40 years of Star War memories, and make some new ones with activities including:

  • Photo ops with the Emperor’s Throne, Yoda, and Stormtrooper statues
  • Pose like a real action figure and get your picture in with three different life-size action figure backer cards
  • Feast your eyes on 40 years of iconic Star Wars product
  • Highlights of the current product line with a preview of the epic Last Jedi 2018 line-up 
  • Take part in the world’s largest lightsaber built, sponsored by Blade Builders
  • Hang out in the screening area & lounge to watch Forces of Destiny episodes, Episode 8 trailer, designer desks and other content


From a galaxy far, far away, we have some fan-tastic panels, including:

Star Wars: 40 Years of Play:  Star Wars team members, veterans and newcomers alike will discuss their favorite products, hidden history and even the line’s origins at Kenner in 1977

  • Behind the Black Series: Design Director Steve Evans and the talented team behind The Black Series gives a behind-the-scenes look at development of the line, never-before-seen details and other great surprises
  • Star Wars – Forces of Destiny: Join the team as they take you behind the scenes and dive into the creative process of developing the exciting new Star Wars Force of Destiny line
  • A Chat with Chewbacca Mom Candace Payne, along with a chance to get her autograph



Love the ever-growing Marvel Universe of super-heroes?  Tingle your Spidey-senses with these amazing experiences:

  • Super-heroic photo ops featuring life-sized Thor packaging and the Enormous Hulkbuster statue photo-op
  • See how toys are made and get a sneak peek into the production process, presented by the Hasbro Model Shop
  • Meet the designers and marketers behind the Marvel line-up
  • Experience the current line of exciting figures and role play, with sneak peaks into what’s coming in 2018


Plus take in super-hero sized panels, including:

  • Panel with Marvel legend Stan Lee
  • How Marvel Toys are Made: Come learn how Hasbro brings Marvel entertainment to life in toys with a peek behind the curtain of the creative process
  • Spotlight on James Gunn: Moderated discussion with James Gunn, writer and director of the Guardians of the Galaxy film franchise
  • Marvel Legends: The Hasbro and Marvel product experts will discuss Hasbro’s ever popular line, with a sneak peek of upcoming, never before seen Marvel action figures



Open a can of creativity with an array of experiences to inspire your inner maker:

  • Hands-on play with Play-Doh Touch – build and scan your own creation
  • bring your ideas to life in the Play-Doh Test Kitchen
  • Meet a Doh-Doh costume character and photo op Make memories with Giant Play-Doh can photo op
  • Doh-Doh lifesize statue photo op
  • Create a masterpiece and add your design to the DohVinci art wall



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Hasbro Rolls Out All-Star Lineup for First-Ever HASCON FANmily™ Event Sept 8 – 10

Hasbro Rolls Out All-Star Lineup for First-Ever HASCON FANmily™ Event Sept 8 – 10

Just Announced:  Panels, Meet & Greets and Autograph Sessions with Entertainment Icons James Gunn, Stan Bush and Special Performance from Multi-Platinum Singer-Songwriter Daya to join already announced line up of Stan Lee, Dude Perfect, Lorenzo Di Bonaventura, Peter Cullen and Frank Welker.  

New Ticket VIP Packages available offering exclusive access and opportunities

PAWTUCKET, R.I. – June 30, 2017 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, unveiled additional programming details and VIP ticket packages for the first-ever HASCON FANmily event. Happening September 8 – 10, 2017 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island, HASCON will bring Hasbro’s most iconic brands to life.

Joining the previously announced all-star line-up is James Gunn (writer and director, GUARDIANS OF THE GALAXY VOL. 1 and 2) and musician Stan Bush (singer, “The Touch” from TRANSFORMERS: THE MOVIE). HASCON will also feature a headlining performance and meet and greet from Multi-Platinum GRAMMY® Award-Winning singer-songwriter Daya and an interactive sing-along with Sesame Street’s beloved Muppets Elmo and Abby Cadabby.

Previously announced talent includes appearances by DUDE PERFECT, Stan Lee (Marvel Comics Legend), Lorenzo Di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE); and “Chewbacca Mom,” Candace Payne.

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series, including Hasbro’s TRANSFORMERS: RESCUE BOTS, LITTLEST PET SHOP and MY LITTLE PONY: FRIENDSHIP IS MAGIC as seen on Hasbro’s joint-venture television network Discovery Family.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

IDW Publishing’s Artist Alley will feature appearances from some of the industry’s most recognized comic illustrators, artists, and designers plus unique HASCON merchandise available for purchase. Ultra PRO, the leading brand of accessories for tabletop gaming, sports memorabilia and pop culture collectibles is the supporting provider of Magic: The Gathering and Dungeons & Dragons activities, providing HASCON guests exclusive access to custom Magic: The Gathering event prizes and HASCON exclusive playmats, plush dice, deck boxes and learn-to-play participation gifts.

General Admission ticket holders will be treated to an exciting array of activities including: interactive brand experiences, panel discussions, meet and greets, musical guest performances, cosplay activities, a Hasbro passport tour and scavenger hunt, larger-than-life Hasbro games, a HASCON commemorative program and an opportunity to audition for Hasbro television commercials. 

Just unveiled HASCON VIP packages will offer fans access to all General Admission activities, as well as special VIP 1 hour early access to the show floor to shop for a chance to buy HASCON exclusive product from My Little Pony, Transformers, Dungeons and Dragons as well as multi-convention exclusives from Star Wars, Marvel and Magic The Gathering.* VIP’s will also receive a Hasbro goodie bag, access to the VIP lounge and an exclusive behind the scenes tour of Hasbro headquarters, in addition to one of the following exclusive events:

  • TRANSFORMERS Hall of Fame Dinner – Friday 6:30 pm

Be part of the first ever HASCON Transformers Hall of Fame dinner and induction ceremony with a surprise guest.  Enjoy a sit-down dinner and experience an exclusive live performance from Stan Bush, a welcome with Peter Cullen and Frank Welker, and a sneak preview of select 2018 Transformers toys shared by the Transformers design and brand teams. 

  • My Little Pony Mane Event: Hall of Our FANmily Dinner – Friday 6:30 pm

Enter the world of Equestria at the first-ever My Little Pony HOOF (Hall of Our FANmily) Dinner and Induction Ceremony. The HOOF inductees will include special guests and surprise honorees who have left their hoofprint on the brand.

  • G.I. Joe Legends Dinner – Friday 6:30 pm

Join co-emcees and G.I. Joe authors Derryl DePriest and Dan Klingensmith for an intimate and entertaining evening event featuring one of the greatest gatherings of G.I. Joe Legends ever assembled! As we celebrate the 35th Anniversary of the launch of the G.I. Joe: A Real American Hero line, enjoy a sit-down dinner, meet and mingle with Legends and listen to them discuss their experiences on G.I. Joe. 

  • Stories with Stan – Saturday 11:30 am

This is your chance to sit down with Stan Lee, a true comic book legend!  As one of this generation’s greatest storytellers, Stan will share his tales to astonish about the creation of pop culture icons including Spider-Man, The Incredible Hulk, Iron Man, Thor, the X-Men and many more – EXCELSIOR!  Stories with Stan attendees are guaranteed to receive a pre-signed autograph poster from Stan Lee commemorating his HASCON visit and a surprise gift.  Lunch will be served.

  • Transformers: The Last Knight Movie Event

Join celebrities and producers, including Lorenzo di Bonaventura and Brian Goldner, from Transformers: The Last Knight to celebrate the home entertainment release and view special Bonus Footage.  Enjoy light refreshments and a special video message from a surprise celebrity. 

  • My Little Pony: The Movie Sneak Peek – Saturday 6:15 pm

Be one of the first to catch a sneak peek of the upcoming My Little Pony: The Movie. Listen to film discussions with Head Storyteller Megan McCarthy and participate in a Q&A session with surprise celebrity talent, enjoy light refreshments, and enter a raffle for a chance to win My Little Pony merchandise.

General Admission ticketholders can also purchase special access to select HASCON VIP events as “ticket add-ons” through the HASCON website. These “add ons” include the above events as well as a special meet and greet with the Dudes, which includes an exclusive sneak peek of the Dude Perfect signature Bow video before it’s revealed, an autographed NERF Dude Perfect football, selfies and more!

To purchase General Admission and VIP tickets, view complete package details and stay up to date on all the latest information on HASCON 2017, please visithttp://hascon.hasbro.com

The inaugural HASCON FANmily™ event is presented in part by IDW Publishing, Ultra PRO and Discovery Family.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

© Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.

*Limited quantities available on HasbroToyShop.com after HASCON.