The MashBash will take place at The Mashable House on Sunday, March 12th and include additional performances by DJ Hesta Prynn and MICK

 Austin, T.X.– Hasbro, Inc. (NASDAQ: HAS) and Mashable, a global media and entertainment company for culture and tech superfans, today announced that award-winning DJ Afrojack will be headlining the 2017 MashBash at SXSW.

Afrojack’s performance kicks off the launch of Hasbro’s DROPMIX™, an all-new dynamic and fast-paced music mixing game, which will be available to preview exclusively at Mashable’s MashBash, giving attendees a first look at the all-new dynamic and fast-paced music mixing game. 

Developed in collaboration with legendary and award-winning video game developer Harmonix Music Systems, Inc., creators of Rock Band and Dance Central, DROPMIX uses cutting-edge technology that empowers players to create unique mixes of songs by playing cards on a game board connected to a mobile app.

The MashBash will take place at The Mashable House on Sunday, March 12 at 9pm CT and include additional performances by DJ Hesta Prynn and MICK.

 

About DROPMIX

DROPMIX is a dynamic and fast-paced music-mixing game that uses powerful technology to give players a new way to create surprising music mixes while competing and connecting with friends. DROPMIX was developed as a collaboration between Hasbro and award-winning video game developer Harmonix. The game will be available at major retailers and online in September 2017. Playlist Packs and Discover Packs will also be available in September 2017. Find out more at: www.dropmix.com. Fans can stay up to date on the latest #DROPMIX news by following @dropmixgame on Twitter, Facebook, Instagram and Snapchat and at www.dropmix.com.

 About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

 About Mashable:

Mashable is a media and entertainment company for superfans. We’re not for the casually curious. Our proprietary Velocity technology suite gives us the unique ability to combine creativity with data. Our entertainment series and editorial coverage are smart, clever, ambitious, in-depth and first. We devour culture and tech. Our ideas shape the future and we speak to new influencers — the early adopters who obsess with us around the globe.

About Afrojack

Afrojack is a Dutch DJ, Producer and Remixer who has played a large role in the worldwide explosion and popularity of dance music. He catapulted to international fame with his song “Take Over Control,” which charted in 10 countries and remained at number one for six weeks on Billboard’s Hot Dance Airplay. He has co-written and produced music with many A-list artists including David Guetta (#1 singles “Titanium” and “Hey Mama”) and Madonna, was featured on Pitbull’s #1 hit single “Give Me Everything” along with Ne-Yo and Nayer, and contributed to Beyoncé’s “Run the World (Girls).”

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